Working closely with the project team, we translated a complex scientific and urban renewal proposition into a clear, human-centred brand system. Our approach prioritised legibility, confidence and trust, using a clean design language and a modular visual structure inspired by scientific architecture and data systems. We avoided generic ‘consultation’ aesthetics, instead crafting a purpose-built identity that conveyed credibility, clarity and excitement.

We developed a series of digital and print assets including a consultation website, exhibition boards, event invitations, and a social media templates — all aligned with the brand’s visual and tonal principles.