28-32 Pembridge Gardens | Studio Baobab

Work

Branding, Exhibition Boards, Web Design, Web Development

Client

SAV Group & Hedry

Toolkit

Adobe Suite, Figma, Canva, WordPress

Branding and design for a planning consultation campaign to restore three Victorian buildings into high-quality student accommodation in Kensington, London.

The Brief

28–32 Pembridge Gardens comprises three Grade II-listed Victorian properties in Kensington, owned by Imperial College London. Having gradually fallen into disrepair, they require substantial refurbishment to meet modern standards. A clear and sensitive consultation campaign was required to gather views on the proposed conversion into high-quality student residences.

Image of the current site

The Process

Partnering with Hedry, we created a consultation brand to communicate the proposals. Our approach prioritised transparency and local context, helping to build trust and gather feedback from the community through a dedicated website and public exhibition.

The concept for the logo was to link No. 28 and No. 32 through identical shapes representing the three refurbished buildings, which currently vary in height and features.

The Outcome

The clear and accessible materials helped build understanding of the refurbishment plans, supporting a positive reception for the proposals.

OUR WORK CONTRIBUTED TO ACHIEVE

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Scheme images and CGIs by SAV Group and Studio Moren.

Key messages and strategy developed by Hedry.

You can visit the live website here.

Thoughtful brands begin with bold ideas.

Whether you’re just starting or deep in the process—get in touch, we’re all ears.

Schedule a discovery call here.

Email us at: hello@studiobaobab.com