New West End Company, London
Adobe Suite, Figma, WordPress
High Streets UK is a nationwide campaign championing the regeneration of major city centre high streets across the UK.
Commissioned by New West End Company, we were tasked with creating a distinctive visual identity and online presence that would establish the initiative as a credible policy voice, reflect its national ambition, and foster shared ownership—while remaining institutional, not commercial, in tone.
The project began with a branding questionnaire and an interactive workshop with the client’s team to define the campaign’s strategic priorities, uncovering its personality and tone through a natural, idea-driven exchange.
Building on this and further research, we developed a creative direction rooted in the concept of ‘Junctions’—the points where streets, people, economies, and identities converge.
The outcome is a strategic yet accessible brand identity that strengthens High Streets UK’s credibility with both policymakers and business stakeholders, supporting ongoing forums and national campaigns on safety, taxation, and tourism.
2,148 website visitors and over 2,800 sessions.
114 people subscribed.
469 LinkedIn followers.
Project led by Carmen Delgado.
Photographs courtesy of New West End Company, shot by So-Motive.
You can visit the High Streets UK live site here.
Schedule a discovery call here.
Email us at: hello@studiobaobab.com
