Paddington Hub
Creating a vibrant consultation identity and connected suite of digital and printed materials to make an ambitious clinical life sciences proposal clear and accessible.
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Cohort Ltd required a clear and engaging public consultation campaign to explain proposals for transforming the former Imperial College Medical School into a world-class life sciences hub, communicating the project's benefits for research, healthcare, jobs, education, public realm and sustainability.
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We developed a contemporary visual identity and brand guidelines, applying them across a WordPress website, exhibition boards, flyers and social media. Technical information, plans and CGIs were structured into a clear narrative, evolving through two consultation phases as the proposals developed.
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The campaign delivered a consistent identity across digital and printed materials, helping audiences understand a complex proposal throughout two consultation phases. Following engagement, the planning application was submitted to Westminster City Council, while the website remained a central source of project information.
